In media development Medio works closely together with Worldcom foundation, who have the knowledge and implementation capacity in developing countries.
For us media development is about people not about technology!
The basic way of working is to analyse - with the partners in the field - the needs and possibilities of their people. This is specifically when we work closely together with partners in developing countries.
The following questions are paramount:
In the first place: what do people need the media for? Is it one to one communication, networking, broadcasting, two way participative radio making, etc. It takes a lot of preparation and research before these questions are clarified normally. But also questions of more implementation nature are important like:
- Do people read?
- Do people use / have access to mobile phones?
- Which are the existing media outlets?
- Is there community radio in the vicinity they can (with our support) link up to?
- Are there other ways of communication, e.g. (Mobile) internet?
- But above all: what do people want (to develop) themselves!
We like the concept of ‘media 2.0' but we are very cautious to start using these tools: they must be adapted to the reality their users live in, otherwise it will never become useful.